digital health
NPS MedicineWise Virtual visits
Based on a pre-covid printed marketing piece I designed. Virtual visits became imperative to delivering educational visits to healthcare professionals across Australia. Collaborating closely with the Digital Lead and external developers we transformed a print piece into digital, massively increasing the number of visits.
Avoiding the nocebo effect: talking to your patients about biosimilars
With a very limited budget, working with our digital lead I developed an animated 'cartoon strip' which showed health professionals talking about biosimilar medicines in both positive and negative ways and the corresponding patients thoughts.
mcrc:Care community
Prime Award winning program created to bring together nurses working with patients with metastatic colorectal cancer. Print and html email template design. Client: Roche*
time: Breast Cancer
Interface design of an educational micro site for nurses and hospital pharmacists providing education about the accurate and quality use of subcutaneously delivered monoclonal antibodies for the treatment of breast cancer. As well as the overall design of the site I worked with our team of developers on the interactive games. Client: Roche*
Sales Training Therapy Area Resource (STTAR) Program for Haematology
Long format design of 6 training manuals, I also created all the medical illustrations and a trial of a digital version for iPad using iBooks which included interactive questions.
Client: Hospira*
Mircera Interactive Case studies
Working with branding created by an external agency I worked with our in-house developers to design the interface screens for these interactive case studies. The project also involved editing and creating time-coded video and the creation of an interactive map.
Client: Roche*
PASI, Psoriasis Area and Severity Index assessment tool
Submission poster for the Prime Awards. This project initiated by Wyeth Australia, was immediately successful and after the subsequent takeover by Pfizer also rolled out in Thailand and Portugal. Client: Wyeth/Pfizer*
PASI – Psoriasis Area and Severity Index assessment tool
Logo development, interface and print design. The PASI tool was created and developed with Wyeth Australia (the makers of Enbrel, one of the biological agents reimbursed for treatment of chronic plaque psoriasis). The tool helps dermatologists save time by calculating PASI scores and generating PBS authority applications. Client: Wyeth/Pfizer